Jonathan Rosenberg: Why Bill Campbell Was The Greatest Executive Coach The World’s Ever Known

Bill Campbell is a Silicon Valley legend.

Following a career leading sales & marketing at Apple – & as CEO of Intuit – he spent nearly two decades coaching a “Who’s Who” list of world-changing executives. The list included Apple founder, Steve Jobs, Google founders, Sergei Brin and Larry Page. Facebook executive Sheryl Sandberg, former Twitter CEO, Dick Costolo, former Google Chairman Eric Schmidt – even former United States Vice President Al Gore.

In his new book, “Trillion Dollar Coach: The Leadership Playbook Of Silicon Valley’s Bill Campbell, long-time Google SVP – & co-author – Jonathan Rosenberg, says Campbell instinctively knew how to elevate the performance of people (including already highly successful people) not to mention the organizations they led.

In this highly informative discussion with Jonathan, we learn that Bill Campbell was neither a data-junky nor a technology wiz.  What he brought to an overtly brain-driven work culture was “heart.”  He understood people & how to make them feel valued. He taught them how to build & sustain trust, how to get star employees to embrace a “team first” mindset – & how to effectively coach others.

After Bill Campbell passed away in 2016, Google distilled his coaching principles, & made them an essential part of the organizations’ leadership development curriculum. Google now wants to leverage Campbell’s brilliance by teaching its managers to become great coaches to their own employees.

As you’ll soon hear, the practices, philosophy & spirit that made Bill Campbell an extraordinary coach in Silicon Valley are fully relevant to all organizations  where human beings work. In other words, his coaching brilliance can become your coaching brilliance.

By Mark C. Crowley

Mark C. Crowley is the author of Lead From The Heart: Transformational Leadership For The 21st Century which is now being taught in 9 American Universities. He a global speaker, leadership consultant and thought leader on the topics of workplace culture and employee engagement.